Did you know…
92% of people now recognise that dropped gum is litter.
71% of people correctly identify the core message of the campaign.
9% Chewing gum has continued to fall as a percentage of litter since GLT began – from a high of 30.8% in 2008 to a low of 9.1% in 2021.
1 in 5 now say they used to drop/spit gum but now don’t
Resources if you want to know more:
Gum Litter Task Force here
