Did you know… 

92% of people now recognise that dropped gum is litter.

71% of people correctly identify the core message of the campaign.

9% Chewing gum has continued to fall as a percentage of litter since GLT began – from a high of 30.8% in 2008 to a low of 9.1% in 2021.

1 in 5 now say they used to drop/spit gum but now don’t


Resources if you want to know more:

Gum Litter Task Force here