On this week’s show we talked with Mary O’Sullivan of Ad Net Zero

Ad Net Zero – the advertising industry’s drive to reduce the carbon impact of developing, producing and running advertising to real net zero.

Ad Net Zero in Ireland is driven by all the key trade bodies and organisations in the Irish marketing and advertising community: IAPI (Institute of Advertising in Ireland); AAI (Advertising Association in Ireland); MII (The Marketing Institute of Ireland); CPI (Commercial Producers Ireland); and IAB Ireland.

Did you know that the Ad Net Zero Action Plan is a guide for the Ad Industry transitioning to net zero:

Action 1 – Reduce Emission from Advertising Business Operations

Action 2 – Reduce Emissions from Advertising Production

Action 3 – Recuce Emissions from Media Planning & Buying

Action 4 – Reduce Emisssions Through Awards and from Events

Action 5 – Harness Advertising’s Power to Support Behaviour Change


To find out more about Ad Net Zero visit:  https://adnetzero.com/ad-net-zero-ireland/


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