On this week’s show we talked with Mary O’Sullivan of Ad Net Zero
Ad Net Zero – the advertising industry’s drive to reduce the carbon impact of developing, producing and running advertising to real net zero.
Ad Net Zero in Ireland is driven by all the key trade bodies and organisations in the Irish marketing and advertising community: IAPI (Institute of Advertising in Ireland); AAI (Advertising Association in Ireland); MII (The Marketing Institute of Ireland); CPI (Commercial Producers Ireland); and IAB Ireland.
Did you know that the Ad Net Zero Action Plan is a guide for the Ad Industry transitioning to net zero:
Action 1 – Reduce Emission from Advertising Business Operations
Action 2 – Reduce Emissions from Advertising Production
Action 3 – Recuce Emissions from Media Planning & Buying
Action 4 – Reduce Emisssions Through Awards and from Events
Action 5 – Harness Advertising’s Power to Support Behaviour Change
To find out more about Ad Net Zero visit: https://adnetzero.com/ad-net-zero-ireland/
Remember, Ours to Protect is broadcast every Monday evening at 7pm on Sunshine 106.8.
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